📘 User Guide: Brand Kit in AIDA

Introduction

The Brand Kit in AIDA is designed to help streamline your outreach creation process by allowing you to set up reusable components such as your pain point & value proposition, message templates, and sequence templates. This guide walks you through each of these sections, their purpose, and how to configure them effectively.

🎯 Pain Point & Value Proposition

This section allows you to define your core Pain Point (the problem your target audience faces) and your Value Proposition (how your product or service uniquely solves that problem). Once configured, these details will automatically pre-populate when creating new outreach campaigns, ensuring consistent messaging across your team. You retain the flexibility to edit them for individual campaigns as needed.

Steps to Set Up:

1. Navigate to AIDA and click on the Brand Kit tab.
   

2. In the Pain Point & Value Proposition section, enter your content and click Save.
   

• Pain Point: Articulates the primary challenge your customers face.
  Example:

  Businesses struggle with ineffective marketing spend and low brand visibility, leading to poor ROI and minimal recognition in their target markets.

• Value Proposition: Explains how your product/service addresses that challenge and provides value.
  Example:

  Our platform maximizes your marketing ROI by targeting the right audience with compelling content, while providing performance analytics that tie every dollar to measurable results.

Click the "Save" button to store your definitions. Once saved, these fields will auto-populate in any new outreach.

🚀 Message Template

Message Templates enable you to save frequently used email or LinkedIn messages, facilitating quick and consistent communication during outreach. You can either craft your own messages or leverage AI-generated content based on your prompts. These templates standardize your communication and drastically reduce the time spent on drafting messages from scratch.

Steps to Create a New Message Template:

1. Go to the Brand Kit tab and select Message Template and click on Create Template and choose the message type from:

   • LinkedIn Message

   • LinkedIn InMail

   • LinkedIn Connection Request

   • Email

Templates are grouped by type, ensuring that only relevant options appear when selecting a template for a specific action.

Creating a Generic Template

1. Enter the Template Name and Description (optional).
   
   

2. Add a Subject Line and Message Body. Use the Insert Variable option to personalize your content.
   

3. To preview, enter a valid email address in the preview section and click Preview. Click Save Template to finalize.
   

Generic templates use the same subject and message for all contacts.

4. The new template will now appear in the sequence template list, where you can view, edit, or delete it.
   

Creating an AI-Personalized Template

1. On the template creation screen, enter the Template Name and Description (optional). Toggle AI Personalization ON.
   

2. Select the Tone and Style. Enter subject and message prompts, using variables as needed.
   

3. Under Data Priority for Personalization, reorder or add data sources to inform AI-generated content:

   • Click Data Source and add relevant sources
     

   • Drag to reorder the priority
     

4. Preview by entering an email address and clicking Preview. Make refinements if required and click Save Template.
   

AI-personalized templates adapt the message per contact using your defined prompt and data context.

5. The new template will now appear in the sequence template list, where you can view, edit, or delete it.
   

🔁 Sequence Template

Sequence Templates allow you to build and save complete, ready-to-launch outreach flows, significantly accelerating your campaign creation process. These templates incorporate predefined steps and logical pathways, ensuring consistency and efficiency in your engagement strategies.

Steps to Create a Sequence Template:

1. Go to the Brand Kit tab and click Sequence Template. Click Create Template.
   

2. A blank canvas opens with a default Listener step. You can now build your outreach flow step-by-step.

   

Types of Steps:

• Action: Perform an action like sending a LinkedIn message, connection request, InMail, or email.

• Decision: Add conditional logic, e.g., whether a contact accepted a connection request or replied to a message.

• Wait: Introduce delays between steps (in hours or days).

Sample Use Case: LinkedIn Connection Nurture Flow

Step 1: Click the “+” icon under the Listener step

• Select Action, choose LinkedIn, set name as "Send Initial Connection", and choose Connection Request under request type. Save the step.
  

Step 2: Click “+”

• Select Wait, set delay as 3 days (toggle between days/hours if needed). Save the step.
  

Step 3: Click “+”

• Select Decision, choose LinkedIn, name it "Connection Accepted?", and select the condition Has Accepted Connection Request. Save the step.
  

Step 4 (Yes path):

• Add an Action step under the “Yes” path:

  • Click the "+" button on the "Yes" path originating from the "Connection Accepted?" decision step. Select the "Action" step type.
    

  • Choose "LinkedIn" as the channel. Enter "Engagement Message" as the Step Name and select "Message" as the Request Type. Save step.
    

Step 5 (No path):

• Add an Action step under the “No” path:

  • Click the "+" button on the "No" path originating from the "Connection Accepted?" decision step. Select the "Action" step type.
    
    

  • Choose "LinkedIn" as the channel. Enter "Engagement InMail" as the Step Name and select "InMail" as the Request Type. Save step.

    

Step 6: Click Format Layout to automatically organize your sequence visually.

Step 7: Click Save, provide a template name (e.g., “LinkedIn Connection Engagement Flow”) and an optional description. Hit "Save".

Step 8: The new template will now appear in the sequence template list, where you can view, edit, or delete it.

By setting up your Brand Kit, you're equipping your team with reusable, consistent, and efficient resources for high-performing outreach at scale.