How Website Visitors Work

How Website Visitors Work

1. Overview

The Website Visitors module in Audienz.ai gives you visibility into the  individuals visiting your website. By installing a tracking pixel, Audienz.ai identifies visitors and helps you take action through segmentation and outreach.

This feature is essential for understanding buyer interest, capturing demand, and converting anonymous traffic into qualified leads.

2. How Website Visitors Work

The Website Visitors feature is powered by the Audience AI Pixel (tracking script).


Once the pixel is embedded into your website:

  • Audience AI begins tracking incoming traffic.

  • Identifies the visiting company.

  • Associates activity with contact and company data.

  • Provides intent and firmographic insights.

No data is displayed until the pixel is installed successfully.

3. Accessing the Website Visitors Section

To view website visitors:

  1. Log in to your Audienz.ai organization.

  2. On the left navigation panel, go to AudienzReveal.

  3. You will land on the Dashboard tab.

  4. Click on Visitors tab.

The interface is similar to the AudienzData > Contacts section, but with one key difference:
The “Visited Website” filter is automatically applied.

Note : If the website tracking pixel is not embedded on your website, the Web Visitors page will display a message indicating that the script is required.
In this state, no visitor data will appear because the system cannot track or resolve website activity.

4. Filtering Website Visitor Data

You can refine visitor data using filters similar to the Contacts module, such as:

Contact/Company ICPs, Job Title, Department, Country, Location, Seniority, Intent Topics etc.

Note:
The Visited Website filter is locked ON for this section.

5. Actions You Can Take on Visitors

5.1 Add Visitors to Leads List

You can:

  • Select the visitors

  • Click Save as Lead

  • They will be added to your leads list immediately

Just like in Contacts, you can save your applied filters as a Saved Search for reuse.

Steps:

  • Apply filters

  • Click Save As → New Search

  • Enter a search name

  • Save

Saved searches can be reused anytime to quickly access specific segments of website visitors.


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